These days people are glued to their smartphones. With the new technology, smartphone penetration is increasing day by day. It is no surprise that 80% of Internet users have access to smartphones. Below in this article, we will cover The Ultimate Guide to Mobile-Friendly Website.
For business and website owners it means that designing a mobile-friendly website makes your product more accessible for customers. Optimizing your design for mobile device users is a great solution to improve your website’s visitor experience.
As more visitors enjoy staying on your site and navigate through the pages of your website, the bounce rate reduces. It is a smart step to an SEO-friendly website, as well, which can bring even more visitors to your website.
In this ultimate guide to a mobile-friendly website, we cover five important clues to make your website mobile responsive.
1. Responsive Theme
If you have a low traffic site or it’s a new website don’t hesitate to use a responsive theme. For established websites, it would be difficult to change the theme.
Even if you have an established site improving your web design can be effective, but do it with more caution.
In WordPress sites, it is as easy as finding a responsive theme, installing it, and changing to the new theme.
To start finding a responsive theme in WP, navigate to the WP dashboard, then to “appearance”, and lastly “themes”. Click on the “install themes” option and head over to the search form, type “responsive”, and hit the search button.
Select one of the responsive themes in the search results that fit your website requirements. Install the theme you prefer to have on your website and double-check if it looks good on different devices.
2. Simple Menus
As mobile devices have smaller screens compared to desktop computers, menus should be different on these devices.
The navigation bar on a desktop website is not usually effective on a mobile website. That’s why most mobile-friendly websites use a hamburger menu and include every navigation element inside it.
Moreover, it is possible to have extensive options within a desktop navigation bar, while it does not apply to mobile sites. Having numerous options on a mobile site menu makes it complicated to see all options with the appropriate size.
Your visitors should be able to see everything clearly on one screen without further complication, like zooming to see menu options.
Not using wordy options in your menu can also optimize it for a better user experience. So, minimize the number of menu options and the number of words used to describe each option.
Another difference between mobile and desktop design is while sidebars are effective in desktop view, they are useless for mobile. You can eliminate the sidebar for your mobile users.
Take an optimized simple menu seriously for your website’s mobile version as it can lead to a higher conversion rate.
3. Short Forms
Simplifying the different forms on your website is another step to make it mobile-friendly. Consider asking as little information as possible from your users to make forms shorter.
Do this by evaluating each line in your form and whether you need the required info from your visitors.
Eliminate the subscription form pop-up (and all the other pop-ups) on your mobile website. They are difficult to close and thus annoying, especially for mobile users with small screens.
The key point is providing an enjoyable experience of your website with shorter and easily closable forms.
4. Clear CTAs
The ultimate goal of any website owner is to have a higher conversion rate. One of the keys to higher conversion rates is to use effective call-to-action options. For mobile users, your call-to-action buttons should be simpler and clearer to work.
Try displaying only one principal CTA for each of your landing pages so that your visitors are not confused.
Practically, you can think of the most important objective you have from each page. Focus on that goal and use a clear CTA leading users to do what you want them to do.
Having clear well-displayed CTA buttons is a key element in any professional site design.
5. Fast Loading
Whatever creative design you are implementing on your site, you shouldn’t compromise the loading speed for it.
Many of the mobile users (53%) wait up to 3 seconds for a website to load, or they abandon it. Minimize your bounce rate by prioritizing speed in developing a mobile version for your website.
Ayla Anderson is an avid reader and an enthusiastic blogger who writes articles on home improvement, business, Family, and beauty. She is also an MBA student who spends much of her time giving advice to new small businesses on how to grow their businesses. You can follow me on Twitter.