Digital marketing is evolving at a very fast pace, the online marketplace has shown many new businesses that were not in the zone before virtual existence. Online presence has widened the possibilities and opportunities for every business out there to expand their operations and get a top spot on ranking pages.
Now, the answer to how to rank high and yield better traffic is already with you, link building or SEO backlink works efficiently to grow your page on SERP.
Research by Hubspot reflects data, around 64% of businesses worldwide are strongly investing in SEO, without activating search engines, it has almost become impossible to get a name for your page. Now, the question of the hour is whether you include backlinks on your own into your website or outsource link building to make the task easier and better for you. Outsourcing is important for many reasons, it speeds up your pace, improves consistency, yields better results, and scales up your visitors.
1. Helps you Obtain Faster Results
Experienced businesses have mentioned many times that link building is not an easy task to perform, it requires enormous brains and dedication to build a good link for your website. It might take you a lot of time to develop links for your page, buy seo backlinks cheap and even after that, there is no assurance it will meet your expectations. Outsourcing your work to a professional will help you in two things: ‘Efficacy’ and ‘Efficiency’. Your link building will now be done faster and with good results because you are hiring people to do that for you, and the ones who are professional at it will definitely maximize your results.
2. It is Comparatively Cheaper
You not only outsource for better and faster results but link building in-house can be expensive when compared to outsourcing backlinks. This might not sound practical, but it is applicable when you analyze the situation well and look at its depth. For including links from high-quality websites, or buying backlinks from high authority pages, you need to show them top-level content so that they agree to link insertion, viz-a-viz they will ignore you if the content doesn’t match the standards. Hiring a content writer who is stupendous in SEO will cost you more, and the other steps that follow add to your cost.
3. Gives you Predictability and Consistency
Consider you have a content writer in your house, and you have now hired a link builder as well to maximize your link building results. You will have to keep them aligned, let them discuss, and create SEO content with link insertion, does this make your page consistent and predictive? Well, it doesn’t, research has proven outsourcing gives 5 times better results in terms of predictability and consistency as compared to in-house link builders or writers. They are good with their work, but link building in websites is not an easy task since it requires a lot of brainstorming and spontaneity.
If you are outsourcing your work to a marketing agency, it is expected to bring out the best results because they are professionals in it. Also, live links are inserted very carefully by these reputed agencies to not harm the content of the page at all.
4. It is a Full-Time Job Role
If you are expecting your SEO to do all the work, it is not possible. A single SEO is not capable of meeting every aspect of search engine requirements or driving in huge traffic along with better results, rather is dynamic. Hiring a link-building agency for your backlink implementation involves many roles apart from specific link building. The outsourced company offers you multiple functions, these can be:
- Make a list including 500+ sites every month
- Selecting the accurate contacts from those sites and not picking up at random
- Drafting emails for all the sites
- Invest proper time for all the sites, to bring out a specific topic for each one of them
- Proper scheduling as to be done along with email campaigns
- Writing pieces on content, and editing them
- Building lists and drafting emails consecutively
- Keeping a track of reports daily to check on live links
- Check which links are removed and which are existing
- Get a follow up with the removed links
- Finding ways to add up the removed links
- Conducting analysis to find link pages
A link-building agency covers all these, fulfills a myriad of work, and brings to you the best results.
What Comprises a Good Link in a WebPage
There are certain factors that describe a link as a good link or a bad link.
- Authority of the Page
The website’s authority determines your ranking and positioning on SERP, you need to insert backlinks from an authorized website to make it rank higher on Google pages.
- Authority of the Page
Google knows your context, and it helps those pages to rank high which are more relevant and contextual according to the topic of your website. Think from a visitor’s perspective and then take action.
It is very important to know SEO if you have to compete with other top operators in the market, everyone today is revolutionizing their businesses with optimized content, search engine results, and inculcating link building strategies to make their page rank high and bring in vital organic traffic to the site as well. The article tells you probable reasons why outsourcing link building helps you and your business to function efficiently.